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About Us

Diane Bassett is the principal of High Value Marketing. She has 19 years of high tech sales and marketing management experience with companies ranging from Fortune 500 companies to startups. Her ability to strengthen strategy and address organizational issues that interfere with execution are noteworthy. She’s known for bridging the gap between a company’s marketing and sales programs to accelerate the sales cycle and increase revenue.

Her industry/domain expertise includes:

  • Computer hardware — all phases of the product life cycle from product definition through obsolescence
  • Broadband video streaming, video on demand, and NVOD
  • Application software including CRM, analytic software, call center management, e-procurement, e-collaboration, e-tailing and project management
  • Database and infrastructure Software
  • Internet infrastructure
  • Financial services operations and marketing
  • Construction industry (both EPC and AEC)
  • Oil and gas industry
  • Healthcare and biotech

Her functional areas of expertise include:

  • Identifying and strengthening a company’s market position, including their unique differentiator and value proposition
  • Creating and integrating improved marketing and sales messages into the entire sales process to increase revenue generation
  • Creating or improving strategic marketing plans to better align the marketing tactics with sales objectives.
  • Lead generation and business development
  • Strategic alliances and partners- identifying objectives, identifying key target partners, recruiting and negotiating the agreements, and developing business together.
  • Comprehensive launches of products, services, or companies.

Responsible for market development at Bidcom (now Citadon), a ecommerce provider to the commercial AEC and EPC construction industry, Diane:

  • Developed the company positioning to penetrate the EPC segment of the commercial construction and engineering industry.
  • Managed strategic alliances, channel recruitment, development and co-sales and marketing efforts.

While at Hewlett-Packard Diane led teams responsible for the whole portfolio of marketing and sales functions. Responsible for global account sales and business development at Hewlett-Packard, Diane:

  • Was responsible for sales management and strategic account planning for large international accounts worth over $800M/yr revenue, including reseller, OEM and direct end-user business models.
  • Led the business development of strategic alliances for joint offerings including HW, SW, consulting and telecom services.
  • Managed marcom and sales training
  • Created and managed strategic alliances with emerging technology vendors resulting in leveraged sales of over $100M annually.
  • Managed press and industry relations for HP’s services business
  • Product managed (with P & L responsibility) the line of video streaming servers designed for the emerging broadband market
  • Helped create HP’s first dealer channel for its personal computer product line, including strategic planning, program development and execution.

Responsible for market development at Blue Pumpkin Software, a call center software startup, Diane:

  • Helped quadruple revenues and increase the customer base 300%.
  • Lead the company repositioning from niche start-up to market leader, culminating in the Gartner Group naming the company one of the leaders in the workforce management space.
  • Rebranded the company with new value propositions, marketing themes, new website look and feel, and an installed base customer retention program.
  • Created all lead generation programs with lead tracking and measurement and accelerated the sales cycle using an integrated telesales and direct sales model.
  • Lead the web strategy and marketing, including an ASP business model
  • Managed all product launch planning and execution
  • Was responsible for all awareness and demand creation, including all marketing communications: advertising (both online and print), email newsletters and campaigns, direct mail, collateral.
  • Led sales process improvement (both direct and indirect channels
  • Managed all events: Trade shows, conferences, users group speaking engagements and all other events
  • Created marketing infrastructure for high scale company growth, including redefining processes that were inefficiently and costly

Diane also managed enterprise sales for two business services companies. She has a BA from UC Santa Barbara.

Diane partners with Susan Dwyer and other talented professionals to ensure the right background and resources are brought to your engagement.

Susan Dwyer leverages her 18 years of successful high technology marketing experience with leading companies including Commerce One, Netscape, Microsoft, Tandem Computers and IBM. Susan:

  • Was VP of Marketing at Commerce One where she was responsible for Commerce One’s worldwide corporate marketing and communications strategy
  • Built the strategy and organization that helped grow the company from a small start-up to a recognized leader in the B2B e-Commerce market.
  • Served as director of North American marketing at Netscape where she created marketing strategy and programs
  • Spent over five years at Microsoft in various channel marketing positions
  • Spent over eight years in sales and marketing at IBM and Tandem Computers

Susan also has a BA from UC Santa Barbara.